Partnering with Slaack Productions, our team took to Chicago, New York, and Boston for a striking series of album release pop-ups celebrating Ed Sheeran’s new album - Subtract. We produced all fabrication assets and provided onsite event production and support. We also supplied audio, visual, and lighting equipment for all three cities.
Channeling visuals from each of the album’s music videos, we built interactive moment installations, including custom retail counters and signage. Plus, a customized Volvo 240, a replica diner, and a library. To create an immersive experience of the seaside, we used layered projection mapping and ocean sounds amplified by Dolby to power a unique fan experience.