Ed Sheeran | The Subtract Experience


Event Production

Design + Fabrication

Technical AV

Creative OVerview

Partnering with Slaack Productions, our team took to Chicago, New York, and Boston for a striking series of album release pop-ups celebrating Ed Sheeran’s new album - Subtract. We produced all fabrication assets and provided onsite event production and support. We also supplied audio, visual, and lighting equipment for all three cities. 

Channeling visuals from each of the album’s music videos, we built interactive moment installations, including custom retail counters and signage. Plus, a customized Volvo 240, a replica diner, and a library. To create an immersive experience of the seaside, we used layered projection mapping and ocean sounds amplified by Dolby to power a unique fan experience.




Elite Daily

Biz Bash

Event Production

  • Project management 
  • Creative concepting 
  • Production of all fabrication, technical AV, and logistical aspects
  • Production management and advancing 
  • Onsite event support and management

Design + Fabrication

  • Exterior and interior venue development
  • Signage and wayfinding 
  • Custom retail bar and displays 
  • Prop curation and sourcing
  • Acrylic album art display 
  • Custom Pantone matched Volvo 240
  • Replicated diner and library featured in music videos from the album
  • Fan photoshoot moment with custom backdrop and lighting
  • Interactive coloring wall 
  • American Express sponsored Dolby Vision and Sound listening lounge

Technical AV 

  • Custom Dolby Atmos and Vision system for lounge showcasing songs from the album
  • Projection mapping 
  • Atmospheric audio landscaping
  • Environmental lighting