We partnered with NVE to deliver an immersive brand experience for Liquid I.V. at Lollapalooza 2025. This year’s activation centered on creating a dedicated space to educate and engage with festival attendees: The Liquid I.V. Lab.

The project demanded a highly visual and interactive environment that aligned with Liquid I.V.’s innovative and health-focused brand identity, while accommodating large festival crowds within a compact footprint. The Lab was envisioned as both a functional sampling space and a dynamic showcase of brand storytelling through design, lighting, and technology.

Our team managed the end-to-end fabrication, technical design, AV integration, installation, and overall execution of the Lab. Within, we designed and fabricated a full bar serving infused Liquid I.V. flavors, highlighted by backlit light boxes that emphasized the daily sampling options.

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