For our latest installment at the Chicago Marathon, we teamed up with Mirror and New Balance to transform a blank retail space into a popup location for the annual race. Our team was responsible for translating Mirror’s creative vision with care and efficiency, acting as their full-service production, fabrication, and installation partner. 

Working within an existing space can pose unique challenges, but our teams’ shared experience enabled us to reimagine existing surfaces and structures to suit specific brand and audience needs. 

Highlights

• Custom built checkout counter and experience touchpoints 
• CNC routing and special finish signage 
• Surface vinyl applique to transform walls and convey brand voice through color, photography, and texture 
• Recladding and finishing of existing displays to showcase New Balance’s running shoe portfolio 
• Specially sourced materials like perforated metals to give the modern-industrial feel that is uniquely Chicago 
• Site checks, preparation, and logistics, in addition to the onsite installation of all assets