Set Design

Nike x Serena Williams / SWDC Set Design


Event Production

Fabrication + Installation

Creative OVerview

Working directly with Nike, we developed, designed, and fabricated creative set design concepts for Serena Williams’s new spring line. The concept used visual juxtaposition of an industrial setting clashed with elements of nature. We pitched the idea of mirrored towers with an overgrown floral setting. This idea, paired with the industrial atmosphere, made the collection pop while remaining grounded in Chicago.



Selecta Bisso

Footwear News

Event Production

  • Developed set design renders 
  • Managed onsite creative direction throughout shoot

Fabrication + Installation

  • Mirrored acrylic boxes 
  • Organic foliage sets

Technical AV