For Chicago Marathon week, we joined forces with William Fitzroy and team to design and fabricate the NITRO™ Lab, a two-room activation for runners in town for the race. We worked alongside PUMA's creative team as the environments took shape, then carried the project through technical design, fabrication, graphics production, and installation.

The main room centered on a 1K speed trial, with four treadmills racing head to head on rubber-matted stages backed by clad LED walls. Steel light frames hung overhead, a lit tower broke PUMA's FAST-R3 down into its component layers, and a 10-foot aluminum bin wall lined the back of the room. Next door, the Project3 lounge gave runners room to recover and pose for photos among retrofitted shelving faced in brushed aluminum, freestanding wall flats, and canvas banners.