In our latest collaboration with Green Thumb Industries, we designed and fabricated a traveling summer festival activation to promote the launch of their new beverage line-Señorita. Designed to embody the feeling of summer, the 400-square-foot activation featured a shared lounge, custom bar, rooftop viewing deck, and more.  

Led by the campaign slogan, “Your Cabana Awaits,” our team brought early sketches to life through experiential design and advanced rendering. We also managed the fabrication, branding, and logistics for the 20-foot shipping container that housed the bar and served as the center point of the activation. Complete with dynamic lighting and LED signage, island-inspired details, modular flooring, and a rooftop complete with oversized umbrellas, guests are invited to step into the world of Señorita. 

Scheduled for an 18-stop tour, this activation was rated to safely greet thousands of festivalgoers and built to specifications that allowed for streamlined transportation and setup onsite. Our role continues as we manage the transportation and installation for the entirety of the tour.