Introducing Summer Sessions—a two-part brand activation series designed in partnership with Spotify and Kona Big Wave. 

Serving as a retreat from the noise of Lolla and Sand In My Boots, each experience was crafted to reflect Kona’s sense of play, energy, and ease. The integration of large-scale sculptural elements, immersive set design, and functional brand touchpoints created high-traffic engagement zones that resonated with festival-goers and amplified brand visibility across both event platforms.

Through immersive storytelling, visual spectacle, and high-touch detail, our team crafted a multi-sensory brand world engineered for both durability and high-volume guest flow—transforming Kona’s personality into tangible, shareable moments.

Statement builds included a massive cooler-turned-boombox, a dive bar speakeasy hosting live local acts, and a fully bespoke dune buggy installation—all designed to feel both transportive and unmistakably Kona.