Acuvue Oasys Light/Dark Installation | Pitchfork 2019

Pendulum Creative collaborated with Pitchfork and Acuvue to create an innovative activation highlighting light to dark.  Our team worked closely within brand guidelines to create an experience that emphasized Acuvue’s new contact lens, that has a feature to protect your eyes from harmful UV rays.



We provided creative, produced and fabricated the following assets :

20’x20′ footprint including custom PMS colored fabric walls, frosted acrylic ceiling,  and iridescent acrylic branded panels

DMX controllable LED tubes with a mirrored acrylic wall for Video Op

(3) Monitors highlighting Acvue branded content and live stream of Video Op



Pitchfork Festivals, Acuvue


Chicago Reader